GOOGLE + LATO = FONT FREEDOM
TYPEFACE RESEARCH
Lato font research and a website interaction created in Figma
TYPEFACE RESEARCH
Lato font research and a website interaction created in Figma
FIGMA - WEBSITE INTERACTION PROTOTYPE
PROJECT GOAL:
The overarching goal of "Google + Lato = Font Freedom" is to meticulously present the journey of Lato Typeface from its inception to widespread acclaim. The timeline format is strategically structured to intertwine Lato's evolution with the progression of open-source ideologies and the standardization of WOFF. This typographic website serves as both a tribute to Lato and an educational resource, encapsulating its essence and its symbiotic relationship with open-source development.
PROJECT BACKGROUND:
The project is rooted in a thoughtfully crafted timeline format, strategically presenting key milestones in Lato's journey. From its humble beginnings to becoming a widely acclaimed typeface, the timeline intricately weaves the story of Lato's evolution. The primary aim is to offer a visually captivating and informative experience, highlighting the significance of Lato in the realm of open-source development and web font standards.
TARGET AUDIENCE:
"Google + Lato = Font Freedom" caters to a diverse audience, including typography enthusiasts, designers, developers, and individuals interested in the intersection of typefaces, open-source initiatives, and web font standards. The typographic website is designed to engage users visually while providing educational insights into the historical and technological aspects of Lato Typeface within the context of font freedom.
DISCOVERY:
The discovery phase entails a comprehensive exploration of Lato as the central typeface. Understanding its roots, significance, and adaptability, including its humanist sans-serif style, forms the foundation of the project. Delving into the etymology and discovering that "Lato" translates to "summer" in Polish adds depth and meaning to the narrative. Lato's wide acclaim and versatility shape the direction of the project.
RESEARCH PHASE:
The journey commences with an in-depth exploration of Lato, unraveling its roots, significance, and adaptability. Delving into its humanist sans-serif style and discovering the translation of "Lato" to "summer" in Polish adds a layer of depth. The research phase lays the groundwork for a rich, layered narrative that unfolds throughout the typographic website.
FIGMA PROTOTYPE:
The project features an interactive Figma prototype, showcasing the website's navigation, user interactions, and the seamless flow of the timeline. The prototype provides a preview of the dynamic elements embedded within "Google + Lato = Font Freedom," ensuring a user-friendly and visually compelling experience.
INTERACTIONS:
Engaging users through interactive elements was paramount for an immersive experience. The implementation of features such as interactive timelines, subtle hover effects, and clickable nodes empowers users to delve into the rich history and evolution of Lato Typeface. This exploration extends beyond mere aesthetics, emphasizing its pivotal role in open-source development and the standardization of WOFF.
DESIGN:
Meticulous craftsmanship within Figma defined the design phase, with a focus on creating a visually compelling and informative typographic website. Drawing inspiration from Google's timeline layout, the design seamlessly integrates historical milestones in the evolution of Lato Typeface and the broader context of open-source initiatives. The aesthetics curated for the website reflect the essence of the Lato typeface – a harmonious blend of cleanliness, adaptability, and human-centered design.
CONCEPTUALIZATION:
The central concept revolves around merging two distinct timelines: Google's timeline and the evolution of Lato Typeface. This unique amalgamation serves to articulate a cohesive narrative of open-source development and the standardization of the WOFF. By conceptualizing this fusion, the project aims to present a unified and engaging story that transcends the conventional boundaries of typeface exploration.
